Ghosted brewers.

Client
Personal project

Responsibility
Brand Identity Design

Software
Photoshop, Illustrator

Source
Personal

Ghosted Brewers is a fictional brewery I created as a personal project to explore thematic branding and packaging design. Inspired by my name—Casper—and its common association with ghosts, I developed a spooky, horror-themed brand identity with a playful twist. I designed the brewery's visual identity, including the logo, can designs, color palette, typography, and beer naming system. Each beer features a unique, horror-inspired name and aesthetic, all tied together under the eerie and imaginative world of Ghosted Brewers.

Ghosted Brewers logo with stylized lettering on a blue gradient background.
Ghosted Brewers Double IPA beer can with spooky design and text "I See Dead People."
Ghosted Brewers raspberry sour beer can with drippy red and white design.
Can of beer labeled "Ghosted Brewers" with a ghost design, named "Pilsnergeist Pilsner" on a green background.
Craft beer can labeled "Ghosted Brewers Pale as a Ghost Pale Ale" with ghost design on a purple background.
Abstract illustration with ghost-like shapes on a gradient teal background.
Advertisement for Ghosted Brewers featuring two beer cans labeled 'In Cold Blood Raspberry Sour' and 'I See Dead People Double IPA,' with the slogan 'Beers Worth Dying For.'
Two hands holding Ghosted Brewers beer cans; one red labeled 'In Cold Blood Raspberry Sour' and one blue labeled 'I See Dead People Double IPA' against a teal and red background.
Website homepage for "Ghosted" featuring a teal background with text "Check Out New Releases." Below is a section for "Our Beers" with images of beer cans. Navigation menu includes Shop, About, Contact, and Beer Club options.
Online shop page displaying assorted Ghosted Brewery beer cans with various labels and prices in Danish Krone (DDK).
Advertisement featuring Ghosted Brewers cans with Halloween-themed designs and the slogan "Brewed to Possess Your Tastebuds."
Street scene with people walking and bicycles, featuring an advertisement for Ghosted Brewers showcasing two beer cans labeled "Beers Worth Dying For."