Ghosted Brewers
Architecture Agency
A concept-driven brewery brand exploring horror-inspired identity and packaging through a cohesive and playful visual universe.
Services:
Concept Developement
Concept Developement
Client:
Ghosted Brewers
Ghosted Brewers
Year:
Freelance
Freelance
Concept
Logo Design · Art Direction · Branding · Packaging · Brand Strategy · Content
Ghosted Brewers is a fictional brewery created as a personal project to explore thematic branding and packaging design.
Inspired by the name Casper and its association with ghosts, the concept builds a horror-inspired brand identity with a playful and character-driven twist.
The brand universe combines eerie storytelling with a consistent visual direction, where each beer is developed as part of a larger, cohesive narrative.
Scope
I developed the full visual identity, including logo, can designs, color palette, typography, and naming system.
Each product features a distinct horror-inspired concept, expressed through unique artwork and naming, while remaining visually connected through a unified brand system.
The project explores how a strong thematic concept can scale across multiple touchpoints, creating a recognisable and engaging brand world.
Concept
Logo Design · Art Direction · Branding · Packaging · Brand Strategy · Content
Ghosted Brewers is a fictional brewery created as a personal project to explore thematic branding and packaging design.
Inspired by the name Casper and its association with ghosts, the concept builds a horror-inspired brand identity with a playful and character-driven twist.
The brand universe combines eerie storytelling with a consistent visual direction, where each beer is developed as part of a larger, cohesive narrative.
Scope
I developed the full visual identity, including logo, can designs, color palette, typography, and naming system.
Each product features a distinct horror-inspired concept, expressed through unique artwork and naming, while remaining visually connected through a unified brand system.
The project explores how a strong thematic concept can scale across multiple touchpoints, creating a recognisable and engaging brand world.
