Innocent
FMCG - Non-Alcoholic Beverages
A sustainability-driven brand activation extending Innocent’s green mission into physical urban space through interaction and environmental storytelling.
Services:
Concept Developement
Concept Developement
Client:
Innocent
Innocent
Year:
AFA Decaux
AFA Decaux
Concept
Creative Ideation · Concept Development · Visualisation / Mockup
While working at AFA JCDecaux, I collaborated with the Brand Activation team on a campaign for Innocent, promoting a new sustainable juice line and reinforcing the brand’s environmental positioning.
The concept combined full bus shelter wraps, Adshel placements, and a sampling activation aligned with Innocent’s green mission.
Instead of traditional product sampling, we proposed distributing plant and flower seeds — encouraging passersby to actively contribute to nature.
To further extend the concept, we explored transforming bus shelter roofs into green landscapes, creating a physical representation of the brand’s sustainability message beyond the visual layer.
Scope
I participated in ideation and concept development, and created the visualisations and mockups used to present the activation to the client.
These illustrated how the campaign would translate into a real urban setting across multiple touchpoints.
Innocent’s in-house team later produced the final artwork, incorporating key elements from the concept and layout into the executed campaign.
Concept
Creative Ideation · Concept Development · Visualisation / Mockup
While working at AFA JCDecaux, I collaborated with the Brand Activation team on a campaign for Innocent, promoting a new sustainable juice line and reinforcing the brand’s environmental positioning.
The concept combined full bus shelter wraps, Adshel placements, and a sampling activation aligned with Innocent’s green mission.
Instead of traditional product sampling, we proposed distributing plant and flower seeds — encouraging passersby to actively contribute to nature.
To further extend the concept, we explored transforming bus shelter roofs into green landscapes, creating a physical representation of the brand’s sustainability message beyond the visual layer.
Scope
I participated in ideation and concept development, and created the visualisations and mockups used to present the activation to the client.
These illustrated how the campaign would translate into a real urban setting across multiple touchpoints.
Innocent’s in-house team later produced the final artwork, incorporating key elements from the concept and layout into the executed campaign.
