Wimpy Kid
Publishing
Subtle motion design bringing a static book cover to life, adding a layer of storytelling for increased attention in a busy DOOH environment.
Services:
Brand Design
Brand Design
Client:
Tonic du Nord
Tonic du Nord
Year:
Freelance
Freelance
Concept
Motion Design · Animation
During my time at AFA JCDecaux, I created motion graphics for a Gyldendal campaign promoting a new Wimpy Kid book across digital screens at major Danish train stations.
The concept focused on enhancing the static book cover through subtle animation, staying true to the original design while introducing small storytelling elements inspired by the underwater theme.
Scope
I developed and executed the motion design, including a floating title, rising air bubbles, and small character animations where the main character shifts gaze, blinks, and waves before returning to the original pose.
The goal was to maintain recognisability while adding a playful moment of interaction to capture attention in a busy transit environment.
The client was very pleased with the final result.
Concept
Motion Design · Animation
During my time at AFA JCDecaux, I created motion graphics for a Gyldendal campaign promoting a new Wimpy Kid book across digital screens at major Danish train stations.
The concept focused on enhancing the static book cover through subtle animation, staying true to the original design while introducing small storytelling elements inspired by the underwater theme.
Scope
I developed and executed the motion design, including a floating title, rising air bubbles, and small character animations where the main character shifts gaze, blinks, and waves before returning to the original pose.
The goal was to maintain recognisability while adding a playful moment of interaction to capture attention in a busy transit environment.
The client was very pleased with the final result.
