Danmark Sygeforsikring

Motion Design · DOOH Adaptation While working at AFA Decaux, I created motion graphics for Danmark Sygeforsikring to adapt their existing print posters for the digital OOH screen network. The client wanted a subtle and elegant approach, keeping the original design intact while adding small motion elements to make the campaign feel more alive on digital displays. As the original posters were designed for print formats (1185 × 1750 mm), part of the task involved adapting the layout to the vertical Full HD DOOH format (1080 × 1920). I introduced gentle motion elements including a Ken Burns-style zoom on the main image, subtle text animations, a pop effect on the campaign splash, and a small animated detail in the brand’s heart icon. The goal was to enhance the visuals without overpowering the message. The client was very pleased with the result and later reused the same motion setup for subsequent campaigns when converting their print posters into digital OOH formats.