Innocent

While working at AFA JCDecaux, I collaborated with the Brand Activation team on a campaign for Innocent promoting their new sustainable juice line and reinforcing the brand’s green mission. The campaign combined full bus shelter wraps, Adshel placements at major stations, and a sampling concept aligned with Innocent’s sustainability profile. Instead of traditional product sampling, we proposed distributing plant and flower seeds — encouraging passersby to contribute to nature. To further support the environmental message, we developed the idea of transforming bus shelter roofs into green landscapes, extending the campaign beyond graphics into a physical representation of the brand’s mission. I participated in the ideation and concept development process and created the visualisations and mockups used to present the concept, showing how the activation would appear in a real urban setting. Innocent’s in-house team later produced the final artwork, incorporating many elements from our concept and layout into the executed campaign.