Samsung Galaxy Flip 5

During my time at AFA JCDecaux, I collaborated with the Brand Activation team on a large-scale bus shelter takeover in Aarhus promoting Samsung’s Galaxy Z Flip 5. The Brief In collaboration with Samsung and their media agency, we defined the campaign’s key visuals, messaging, and product focus during an initial strategy meeting. The goal was to create a high-impact outdoor experience that highlighted the phone’s foldable design and camera features. Concept Development I participated in the ideation process, exploring how the shelter itself could become part of the storytelling. Concepts included foldable seating inspired by the Galaxy Z Flip 5 and an interactive activation where passersby could test the phone’s camera and download their photo via QR code. My Role I contributed to the briefing, concept development, and visual direction before creating realistic Photoshop visualisations of the proposed takeover. These mockups illustrated branding surfaces, product integration, messaging hierarchy, and interactive elements, forming the foundation for the client presentation. Final Execution While Samsung developed the final design internally, elements from our proposal — including the folding seat concept — were carried forward. The final campaign featured a large display installation with voice-over storytelling and QR interaction, generating strong visibility and positive client feedback. Below are visualisations I created based on the briefing and concept development process, followed by a video of the final campaign.