Somersby

While working at AFA Decaux, I collaborated on a brand activation concept for Somersby (Carlsberg Group), who wanted to create a summer sampling experience within a bus shelter format. As alcohol sampling was not permitted, we developed an alternative solution: distributing branded picnic blankets instead. The activation was designed to align with the summer campaign visuals applied to the shelter, extending the brand experience beyond the format itself and into nearby parks and public spaces. I was involved in the ideation and concept development phase, contributing to the overall creative direction and assisting in the layout and design of the physical installation alongside a creative colleague. In addition, I was responsible for developing and producing the campaign video — shaping the narrative, directing two talents, filming, editing, and delivering the final content. The video focused on storytelling, showing how passersby would engage with the installation, take a blanket, and continue the brand experience in a natural summer setting.