Danmark Sygeforsikring
Insurance · Healthcare
Subtle motion design adapting print campaigns for DOOH, enhancing visibility while preserving the original visual identity.
Services:
Motion Design
Motion Design
Client:
Danmark Sygeforsikring
Danmark Sygeforsikring
Year:
AFA Decaux
AFA Decaux
Concept
Motion Design · DOOH Adaptation
While working at AFA JCDecaux, I created motion graphics for Danmark Sygeforsikring, adapting existing print posters for the digital OOH screen network.
The concept focused on introducing subtle, refined motion while maintaining the integrity of the original design.
Rather than rethinking the visuals, the goal was to enhance them — making the campaign feel more alive and engaging in a digital environment without overpowering the message.
Scope
I adapted the original print layouts (1185 × 1750 mm) to the vertical Full HD DOOH format (1080 × 1920), ensuring correct composition and readability across screens.
The motion design included a Ken Burns-style zoom, subtle text animations, a pop effect on the campaign splash, and a small animated detail in the brand’s heart icon.
The client was very satisfied with the result and reused the motion setup for future campaign adaptations.
Concept
Motion Design · DOOH Adaptation
While working at AFA JCDecaux, I created motion graphics for Danmark Sygeforsikring, adapting existing print posters for the digital OOH screen network.
The concept focused on introducing subtle, refined motion while maintaining the integrity of the original design.
Rather than rethinking the visuals, the goal was to enhance them — making the campaign feel more alive and engaging in a digital environment without overpowering the message.
Scope
I adapted the original print layouts (1185 × 1750 mm) to the vertical Full HD DOOH format (1080 × 1920), ensuring correct composition and readability across screens.
The motion design included a Ken Burns-style zoom, subtle text animations, a pop effect on the campaign splash, and a small animated detail in the brand’s heart icon.
The client was very satisfied with the result and reused the motion setup for future campaign adaptations.
