Rockstar Energy Drink
Beverage & FMCG
A brand activation concept rethinking the traditional MUPI format, using scale and lighting to create a high-impact presence across day and night.modern portfolio and agency template designed for photographers, videographers, and creatives.
Services:
Concept Developement
Concept Developement
Client:
Rockstar Energy Drink
Rockstar Energy Drink
Year:
AFA Decaux
AFA Decaux
Concept
Creative Ideation · Concept Development · Visualisation / Mockup
While working in the Marketing team at AFA JCDecaux, I collaborated with the Brand Activation department on a campaign proposal for Rockstar Energy Drink, where the goal was to rethink the traditional abribus MUPI format.
The concept explored how the installation itself could become part of the storytelling by “breaking the frame” — extending the creative beyond the top of the unit with an oversized product can rising above the structure.
Rockstar’s star element was integrated with lighting to create a strong visual presence across both daytime and nighttime environments.
Scope
I participated in the concept development and was responsible for creating the final visualisations and mockups presented to the client. These demonstrated how the installation would function in a real urban setting under different lighting conditions.
The client approved the concept with only minor adjustments. While final production was handled in-house, the core idea and structure of the proposal were maintained.
The campaign was later used internally at AFA JCDecaux as a reference case for innovative brand activation solutions.
The first two images below are visualisations/mockups of the concept I made for the client and the following images are of the actual campaign.
Concept
Creative Ideation · Concept Development · Visualisation / Mockup
While working in the Marketing team at AFA JCDecaux, I collaborated with the Brand Activation department on a campaign proposal for Rockstar Energy Drink, where the goal was to rethink the traditional abribus MUPI format.
The concept explored how the installation itself could become part of the storytelling by “breaking the frame” — extending the creative beyond the top of the unit with an oversized product can rising above the structure.
Rockstar’s star element was integrated with lighting to create a strong visual presence across both daytime and nighttime environments.
Scope
I participated in the concept development and was responsible for creating the final visualisations and mockups presented to the client. These demonstrated how the installation would function in a real urban setting under different lighting conditions.
The client approved the concept with only minor adjustments. While final production was handled in-house, the core idea and structure of the proposal were maintained.
The campaign was later used internally at AFA JCDecaux as a reference case for innovative brand activation solutions.
The first two images below are visualisations/mockups of the concept I made for the client and the following images are of the actual campaign.
