Somersbry
FMCG – Alcoholic Beverages
A brand activation concept turning a restriction into an opportunity, extending the Somersby experience beyond the bus shelter through storytelling and content.
Services:
Concept Developement
Concept Developement
Client:
Carlsberg
Carlsberg
Year:
AFA Decaux
AFA Decaux
Concept
Creative Ideation · Video Direction & Production · Brand Activation
While working at AFA JCDecaux, I collaborated on a brand activation concept for Somersby (Carlsberg Group), who wanted to create a summer sampling experience within a bus shelter format.
As alcohol sampling was not permitted, we developed an alternative solution: distributing branded picnic blankets.
The concept extended the campaign beyond the shelter itself, allowing the brand experience to continue into nearby parks and public spaces, aligned with the summer campaign visuals.
Scope
I contributed to ideation and concept development, supporting the creative direction and assisting in the layout and design of the physical installation.
In parallel, I was responsible for developing and producing the campaign video — including script and scene planning, directing talent, filming, editing, and final delivery.
The video focused on storytelling, illustrating how people would interact with the installation and carry the brand experience into a natural summer setting.
Concept
Creative Ideation · Video Direction & Production · Brand Activation
While working at AFA JCDecaux, I collaborated on a brand activation concept for Somersby (Carlsberg Group), who wanted to create a summer sampling experience within a bus shelter format.
As alcohol sampling was not permitted, we developed an alternative solution: distributing branded picnic blankets.
The concept extended the campaign beyond the shelter itself, allowing the brand experience to continue into nearby parks and public spaces, aligned with the summer campaign visuals.
Scope
I contributed to ideation and concept development, supporting the creative direction and assisting in the layout and design of the physical installation.
In parallel, I was responsible for developing and producing the campaign video — including script and scene planning, directing talent, filming, editing, and final delivery.
The video focused on storytelling, illustrating how people would interact with the installation and carry the brand experience into a natural summer setting.
