Andel Energi
Energy & Utilities
Real-time data visualised in DOOH, turning electricity pricing into accessible, behaviour-driven communication.
Services:
Concept Developement
Concept Developement
Client:
Andel Energi
Andel Energi
Year:
AFA Decaux
AFA Decaux
Concept
Concept Development · DOOH · Visualisation
During my time at AFA JCDecaux, I worked on a digital campaign with Andel Energi during a period of high public focus on electricity prices.
The concept was to combine real-time data with simple behavioural messaging, informing commuters about current electricity prices while encouraging more energy-efficient usage.
The solution ran across digital screens at DSB stations nationwide, displaying live pricing alongside clear, actionable tips on when to use electricity to save money.
Scope
I contributed to early ideation and concept development, and was responsible for translating the idea into visual proposals and layout concepts tailored for the DOOH environment.
These visualisations demonstrated how real-time data and messaging could function effectively across digital screens.
The final campaign combined a clean visual system with an HTML-based data feed displaying live electricity prices. I collaborated with client managers, creatives, technical teams, and motion designers to bring the solution to life.
The campaign was well received and generated positive attention, including LinkedIn coverage.
Below are two of the visualisations I created during the concept phase, followed by a video showing the final campaign in action.
Concept
Concept Development · DOOH · Visualisation
During my time at AFA JCDecaux, I worked on a digital campaign with Andel Energi during a period of high public focus on electricity prices.
The concept was to combine real-time data with simple behavioural messaging, informing commuters about current electricity prices while encouraging more energy-efficient usage.
The solution ran across digital screens at DSB stations nationwide, displaying live pricing alongside clear, actionable tips on when to use electricity to save money.
Scope
I contributed to early ideation and concept development, and was responsible for translating the idea into visual proposals and layout concepts tailored for the DOOH environment.
These visualisations demonstrated how real-time data and messaging could function effectively across digital screens.
The final campaign combined a clean visual system with an HTML-based data feed displaying live electricity prices. I collaborated with client managers, creatives, technical teams, and motion designers to bring the solution to life.
The campaign was well received and generated positive attention, including LinkedIn coverage.
Below are two of the visualisations I created during the concept phase, followed by a video showing the final campaign in action.
