Andel Energi

Concept Development · DOOH · Visualisation During my time at AFA JCDecaux, I collaborated on a digital campaign with Andel Energi during a period when electricity prices were a major public topic. The campaign aimed to inform commuters about real-time electricity prices while encouraging more energy-efficient behaviour. The solution ran across AFA Decaux’s digital screens at DSB stations nationwide, displaying live electricity prices alongside simple tips on when to use electricity to save money. I contributed to the early ideation and concept development and was responsible for translating the idea into visual proposals and layout concepts for the client. These visualisations helped demonstrate how the campaign could function within the DOOH environment. The final campaign combined a clean visual layout with an HTML-based data feed that pulled and displayed electricity prices in real time. I collaborated closely with AFA Decaux’s client manager, the internal creative team, technical support, and a motion designer working with Andel Energi to bring the solution to life. The campaign was well received by the client and generated positive attention, including coverage on LinkedIn. Below are two of the visualisations I created during the concept phase, followed by a video showing the final campaign in action.