Kaffino
Lifestyle Coffee Brand
Kaffino provides a premium at-home coffee experience through fully automatic machines and a companion app, allowing users to customise every detail of their drink.
Services:
Brand Design & Identity
Brand Design & Identity
Client:
Kaffino
Kaffino
Year:
Freelance
Freelance
Concept
Logo Design · Art Direction · Branding · Brand Strategy
Kaffino provides a premium at-home coffee experience by leasing fully automatic Jetinno coffee machines to private customers. Through a companion app, users can customise every detail of their drink — creating a personalised coffee moment, every time.
The brand is built around a modern, approachable, and premium feel, avoiding typical coffee clichés such as obvious beans, traditional symbols, and heavy brown palettes.
Scope
The project included logo design, art direction, branding, and brand strategy.
The goal was to create a clean, minimal identity with subtle references to coffee integrated into the design. Instead of relying on traditional aesthetics, the visual direction explores warmth through shape, flow, and a contemporary colour palette built around coral tones and soft neutrals.
A modern sans serif typeface supports clarity and simplicity, reinforcing the digital and app-based nature of the experience. The identity was further developed across business cards, apparel, colour systems, and digital touchpoints to ensure consistency across both physical and digital environments.
Concept
Logo Design · Art Direction · Branding · Brand Strategy
Kaffino provides a premium at-home coffee experience by leasing fully automatic Jetinno coffee machines to private customers. Through a companion app, users can customise every detail of their drink — creating a personalised coffee moment, every time.
The brand is built around a modern, approachable, and premium feel, avoiding typical coffee clichés such as obvious beans, traditional symbols, and heavy brown palettes.
Scope
The project included logo design, art direction, branding, and brand strategy.
The goal was to create a clean, minimal identity with subtle references to coffee integrated into the design. Instead of relying on traditional aesthetics, the visual direction explores warmth through shape, flow, and a contemporary colour palette built around coral tones and soft neutrals.
A modern sans serif typeface supports clarity and simplicity, reinforcing the digital and app-based nature of the experience. The identity was further developed across business cards, apparel, colour systems, and digital touchpoints to ensure consistency across both physical and digital environments.
